PR 101 – Lesson 59 – Why do some companies try to scare me into buying their...
Why it is every time I turn on the television or listen to the radio, some company is trying to scare me into buying their product? Instead of touting the benefits of their offering, they tell me I...
View ArticlePR 101 – Weekly Rant #19 – There Is Still So Much Resistance to Social Media
So, I get a request from a frustrated marketing guy at a medium-sized company for some information on how to integrate social media into a campaign. I call the guy and we talk for bit. After getting...
View ArticlePR 101 – Lesson 60 – Social Media Does Have Rules
There’s no crying in baseball and no rules in a knife fight. But social media does have rules. Don’t know what they are or you don’t believe me? Well, read on. Remember, social media is all about...
View ArticlePR 101 Lesson #123 Pay Attention
I preach to my clients that the first foray they need to make into social media is blogging. It is the surest, most effective way to drive traffic to a website, which eventually leads to increased...
View ArticlePR 101 Lesson #124 Whither QR Codes?
A year ago the QR code was the hottest thing in web design, marketing and social marketing. Today the common headline on most marketing blogs is “The QR Code Is Dead.” When my website was being...
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PR 101 Lesson # 127 Five Mistakes that Quash Corporate Innovation
‘You Can’t Read the Label While Inside the Jar,’ Say Fortune 100 Consultants Guest Blog by Maria Ferrante-Schepis & G. Michael Maddock The biggest breakthroughs in the history of business – and...
View ArticlePR 101 Weekly Rant #77 People Hate Bad Ads – Well Duh!
People hate bad ads, a recent study has found. Yes, my first reaction was just as the headline said: “well duh.” Of course they do, I thought. We all do. Then I started thinking a little deeper. Once...
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PR 101 Lesson #129 Back To Basics
The Maine-based shoemaker G.H. Bass Co. recently stated in an email to customers that it is getting back to basics by making the “very best shoe,” in the words of Bass President Kristin Kohler...
View ArticlePR 101 Weekly Rant #78 Is It Flattery – Or Laziness?
I don’t if you’ve noticed, but lately it seems a lot of commercials look remarkably the same. Is this one of creatives flattering their rivals, or they just being lazy? I think it shows a marked lack...
View ArticlePR 101 Lesson #130 The ROI of Social Media
I was at meeting last Wednesday of a group called StartUp Milwaukee. During the meeting the question of the ROI of Social Media marketing arose. For those of you not familiar with the acronym, ROI...
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